日前,据意大利专业汽车杂志《Quattroruote car magazine》报道,东风风神“征服五大洲”品质之旅车队计划于本周三(6月10日),在素有时尚之都美誉的意大利米兰Duomo广场举行活动。鉴于活动主办方的大力投入,《Quattroruote car magazine》杂志建议读者能到现场观摩。
报道称,菲亚特会如何反应? 东风汽车的努力表现,在本次官方活动中其挑战意大利汽车制造商的目标非常清晰。“中国汽车制造商的领军企业登陆意大利,挑战菲亚特”。如何挑战?带着他们的两款在国内畅销的新车东风风神S30和东风风神H30。中国人明显对他们产品充满自信。
《Quattroruote car magazine》杂志还这样写到:“进攻都灵”。接下来,在本周五,6月11日,东风的团队将会离开米兰,“征服车都-都灵”。根据官方的报道,他们要最可能地吸引广大关注,引发大众的好奇和轰动。然而,东风确实是一个很强的挑战者。他们在中国销售870万辆汽车,拥有40年的历史(中国第二汽车制造厂商),并且与来自欧洲、日本和韩国汽车厂商合资。(雪铁龙集团,起亚和日产)。
原文链接:
http://www.quattroruote.it/auto_novita/articolo.cfm?codice=253834
“Chinese cars land in Italy”
The event is scheduled for Thursday 10th June at 16.00 in Duomo Square in Milan, the “capital of fashion and style”. Due to the high expectations raised by the official press release we (Quattroruote car magazine) suggest you to come and see this event.
How will Fiat react? Dong Feng Motor is playing hard and makes clear in the official press release its plan to target the Italian car manufacturer: “China’s car maker leader lands in Italy to challenge Fiat”. How? With its two new products, S30 and H30, already top sellers in China. The Chinese are evidently very confident of their products.
Attack on Turin. The following day, Friday 11th June, the Dong Feng team will leave Milan to “conquer Torino, the car capital”. The official press release is worded to gain the maximum attention possible and to generate a lot of curiosity and buzz. Dong Feng, however, is a strong competitor: it sold 8.7 million vehicles in China, has over 40 years of history (was the second car manufacturer founded in China) and has signed many JV with European, Japanese and Korean car makers (PSA, KIA, Nissan and Mitsubishi).